Marketing report with customer experience Essay

Marketing report with customer experience - Essay Example It is without exaggerations that I like the services of this bank and I am willing, at no cost, to advise anyone who needs banking services to use the bank of America, since other than your money is being safeguarded, the customer services are suburb. Moreover, it is true by their clarity statement that they are committed to providing information needed by the customer to help them managing their accounts. Notably, this bank is perfecting in building trust and loyalty to its customer; nonetheless, such friendly services are often expected from the banking institutions. My Experience with Hospitality Institution: Hilton Adventure is sometimes good for having a varied knowledge about the world around an individual. There are different types of hotels in the United States, those that are considered cheap and those that are known or regarded to be classy. Hilton offers national and international hotel services; thus, it is expected to be classy and vibrant in service delivery. Without in quiring about it, there is a day I decided to visit the Hilton hotel in Illinois. It is true that, that hostel is classy, but it should be noted that it is hotel for those who know how its services are being offered. Otherwise, any new explorer to that hotel will only feel comfortable if he or she is a dignitary. While I was in the hotel, it looked as if each man for himself and God for us all. Not even one waiter or waitress directed me where to go or inquired what I intended from there. I felt fully out of place and the best thing for that time was to redirect myself outside that premise. It was an experience, not good for a public place. I did not expect such treatment from a hotel with such an immense national and international reputation. Personal services: Serenity Day Spa Many people have written attractive reviews about the Serenity Day Spa as being one of the â€Å"you can afford not to go† massage place in New Jersey. Therefore, some weeks ago, I did set to that pla ce with some of my friends. I opted for the place since a family friend had given me some voucher for the same place. The place became worth visiting right from the entrance and the final word is that I had a marvelous experience. At the reception, we were greeted with a warm smiling and accommodating face that ushered us into the waiting room that was complete with snacks as well as a faux fireplace. After about five minutes, each of us was taken to the treatment or massage rooms that were nicely decorated with dim lights, gentle music, and heated beds. The lady who provided to massage me was well trained since I personally felt that she did her work perfectly. Just like my experience, my colleagues also appreciated the massage they were offered in their respective rooms; thus, it is worth concluding that the Serenity Day Spa is a place for real massage. Application of Customer Relationship Management Strategy in the above Scenarios Customer relationship management (CRM) is practic es that traditionally involve sales activities, customer care, marketing, and technical support. Some organizations especially that deal with different aspects of business often incorporate all the Customer relationship management (CRM) strategies in handling their customers in that they separate customers from the accounts receivable functions (Bligh and Turk, 2004). Additionally, the current approach of Customer relation

History of Learning Theories Research Paper Example | Topics and Well Written Essays - 2750 words

History of Learning Theories - Research Paper Example A brief history of the theories of learning can provide a context for understanding social learning. The basics of three learning theories—Behaviourism, Cognitivism and Constructivism—are discussed in this section (Mergel 1998). Behaviourism took form as a learning theory when Aristotle made an essay entitled "Memory". This essay discussed associations between events such as lightning and thunder. The theory concentrated on behaviours that are overt enough to be observed and measured (Good & Brophy 1990). The illustration is that the mind is some sort of a â€Å"black box† such that the response to a stimulus can be quantified and observed. However, this assumed that the possibility that processes are running in the mind are totally ignored. Pavlov was considered as one of the key players of the development of the Behaviourist Theory together with Skinner, Thorndike and Watson. Pavlov was known for his reputation as the Russian physiologist who worked on stimulus substitution, more popularly known as classical conditioning. His experiments mainly involved food, a dog and a bell. Others who followed Aristotle's thoughts include Hobbs in 1650s, Hume in 1740s, Brown in 1820s, Bain 1860s and Ebbinghaus i n 1890s (Mergel 1998). However, when the 1920s came, the limitations in the behaviourist approach to understanding learning were noticed. It was in this time where Cognitivism was born. Specifically, Edward Tolman observed that the rats he used in his experiment seemed to have a mental map of the maze he was using for the experiment. It was noticed that when he closed a part of the maze, the rats did not bother to look for an alternative path because they seem to know that it led to the blocked path. This was the phenomenon that behaviourists were unable to explain. Certain social behaviours seemed to be out of the bounds of behaviourism.